About this book
Let the Elephants Run
Unlock Your Creativity and Change Everything
At David Usher’s company, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.
Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?
Usher empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.
Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.
About the Author
David Usher is a musician, entrepreneur and keynote speaker. He has sold more than 1.4 million albums and toured all over the world. When Usher is not making music, he is equally passionate about using technology to build new and interesting businesses. His company, CloudID Creativity Labs works on vast range of innovative projects, from building web platforms to creative consulting for companies like Cirque du Soleil and Deloitte. Usher sits on the advisory board of McGill University’s Institute for the Public Life of Art and Ideas and is the founding director of Amnesty International’s Artists for Amnesty. Find him on Twitter @davidusher.