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House of Anansi Press

Spin

Politics and Marketing in a Divided Age

Written by Clive Veroni

Published August 02, 2014 | ISBN 9781770893184
BUSINESS & ECONOMICS / Marketing / General

Cover of Spin

Regular price $18.95 CAD

256 pages
Digital Format

Also Available in Print

About this book

Spin

Politics and Marketing in a Divided Age

Clive Veroni

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

About the Author

Clive Veroni

Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development, and advertising to a wide variety of blue-chip clients across North America. He lives in Toronto, Ontario.

Awards and Praise
Years ago, backroom political hacks embraced modern consumer marketing techniques and promptly changed the face of politics for ever. In Spin, Clive Veroni brilliantly illuminates how marketers have now turned to political operatives to learn how moving minds can also move products. Chock full of real life case studies, Veroni’s thoughtful and flawless prose tells a powerful story. This is a must-read for marketers.
  • Short-listed National Business Book Award, 2015