Slowing Down to See the World
Written by Charlie Scott
Designed by Frank Viva
Publication Date February 19, 2016
For half a century, the Canadian travel company Butterfield & Robinson has been turning travellers onto the joy of experiencing the world by bicycle and on foot. Slowing Down to See the World celebrates B & R’s fiftieth anniversary with a stunning, fully-illustrated chronology of their remarkable entrepreneurial journey.
Spurred by creativity and fueled by fun, this is the story of visionary leaders who bucked the traditional focus on the bottom line, and pursued an unwavering (and at times unusual) commitment to trip quality and traveller satisfaction. In the course of simply doing their own thing, Butterfield & Robinson pioneered luxury active travel, established an internationally recognized brand, and brought scores of people into their community.
For the initiated, Slowing Down to See the World is a ride down memory lane. For the uninitiated, it’s a primer on how to live a good life. And for everyone, it’s a reminder that work doesn’t really feel like work when you’re surrounded by inspiring and energetic people.
CHARLIE SCOTT is a twenty-year veteran of the travel industry. He worked at Butterfield & Robinson for over a decade as a guide, researcher, and trip planner before starting his own travel company, Trufflepig, which he recently sold. He currently works as a strategy and brand consultant. Scott lives in Toronto with his wife and two young children, but still travels regularly.
FRANK VIVA is managing director and founding partner of Viva & CO., an independent branding and design agency that has created award-winning work for companies such as Le Creuset, MoMA, and Butterfield & Robinson. He is a frequent cover artist for The New Yorker magazine and his first book, Along a Long Road, was a bestseller and a New York Times 10 Best Illustrated Children’s Book selection. His fourth book, Young Frank, Architect, was the first picture book ever created for The Museum of Modern Art’s publications department and was translated into seven languages. He lives in Toronto with his family.