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About this book
The Essential McLuhan
Frank Zingrone • Eric McLuhan
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
About the Creators
Frank Zingrone was Professor Emeritus and co-founder of the Communications Department at York University, Toronto. He died in 2009.
Eric McLuhan is Director, Media Studies, at The Harris Institute for the Arts in Toronto.