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House of Anansi Press

The Time Has Come

Why Men Must Join the Gender Equality Revolution

Written by Michael Kaufman

Published January 15, 2019 | ISBN 9781487006532

Cover of The Time Has Come

Regular price $22.95 CAD

272 pages | 8.5 in × 5.5 in
Print Format

Also Available as an Ebook

About this book

The Time Has Come

Why Men Must Join the Gender Equality Revolution

Michael Kaufman

In the vein of Tim Wise’s White Like Me and Sheryl Sandberg’s Lean In, The Time Has Come —by co-founder of the White Ribbon campaign Michael Kaufman — offers a plain-spoken and forthright look at why and how men must actively fight for gender equality.

From founding the White Ribbon Campaign, the world’s largest organized effort of men working to end violence against women, in the early 1990s, to his appointment as the only male member of the G7 Gender Equality Advisory Council, Michael Kaufman has been a major figure in promoting social justice and women’s rights for decades. Now, in The Time Has Come, he issues a stirring call for men to mobilize in the movement for gender equality.

Weaving together sociological data, personal experiences, and insights gleaned from decades of work with governments and NGOs around the globe, Kaufman explores topics ranging from domestic violence to parental leave, grappling with the ways in which a culture of toxic masculinity hurts women and men (and their children). Informative and provocative, The Time Has Come demonstrates how real gender equality creates advancements in both the workplace and the global economy, and urges men to become dedicated allies in dismantling the patriarchy.


Fifty years of feminist organizing came to a head in early 2017. Millions of women and hundreds of thousands of men greeted the election of Donald Trump with some of the largest demonstrations the United States has ever seen. People joined in around the world. They were not only reacting to Trump’s boast of assaulting women but also were there to celebrate the impact of feminism and to show they would resist any attempts to roll back progress on women’s rights.

The people in the streets and the tens of millions more who cheered in support inserted new life into decades of feminism and powered everything that was to come. Within months, revelations of sexual harassment and assault poured out of Silicon Valley; the film, theater, and TV industries; and the corporate world at home and abroad. The betrayal of trust, abuse of authority, and the denigration of women by men in positions of power pounded into our brains. As #MeToo and #TimesUp captured our attention, discussions quickly moved from newsrooms to dining rooms, staff rooms, and locker rooms. Men asked wives, daughters, and coworkers: Did anything like that ever happen to you? and a frightening number of women answered, Yes, of course, but why has it taken men so long to listen?

The spreading shock waves are giving new impetus to demands in our workplaces for equal pay and equal access to all jobs. The millennia-long affirmative action program for my half of the species simply can’t go on. The shock waves are bringing new energy to concerns about the panoply of violence— verbal, sexual, emotional, physical—that countless women still experience. They are bringing more attention to the critical need for quality, affordable childcare and for parental leave.

And for men? More and more of us are realizing we cannot stay silent. We know we must speak out and we must examine our own attitudes and behaviors. But we’re also realizing that it’s time to rethink and reshape what it means to be a man because of the destructive and self-destructive ways we’ve defined manhood.

Awards and Praise


“This is a cogent, unusual call to action.” — Publishers Weekly

“Kaufman argues persuasively that true gender equality will be good for the economy, families, the environment, and perhaps, especially, men themselves … Kaufman focuses on how the power granted by gender inequality puts men over women, some men over other men, and man over nature, thus widening his scope. A timely, informative, thought-provoking, and practical approach to a necessary social reform. Recommended for both men and women.” — Booklist

“Critically important for our time and required reading for us all. I had a hard time putting it down — it’s a great book.” — Rosanna Arquette, Emmy-nominated actor

“For too long the struggle for the rights of women and girls was seen as women’s business. Of course it’s equally men’s business and stops being such a struggle when it’s seen that way. This reframing gives us a chance to understand violence against women as deeply toxic for us all.” — Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women

“An inspiring book loaded with wisdom and pragmatism. I strongly recommend this awesome book. THE TIME HAS COME!” — Ziauddin Yousafzai, father of Nobel Prize winner Malala Yousafzai, co-founder of the Malala Fund, United Nations Special Adviser on Global Education

“With a combination of compelling stories and facts, Michael Kaufman offers a timely and important case for engaging men in the ongoing fight for gender equality.” — Deborah Gillis, President and CEO, Catalyst

“Through personal stories, insights gleaned from decades of working to end gender-based violence, and practical advice for those men ready to step up to the plate, Kaufman has produced a special book. It will be an important guide to the many men now seeking ways to stop violence against women, to create a more nurturing and loving culture for all. Now especially, a major ‘men’s movement’ is needed to counter the kind of male leadership that seems to encourage the very violence that continues to endanger our lives and well-being.” — Judy Norsigian, co-creator of Our Bodies Ourselves

“Michael Kaufman is among the most prominent male allies for social justice in the world today. In this new book he makes a more personal case to women — and men: gender equality is good for everyone! A vital and necessary book by one of the most visible activists and surest of guides.” — Michael Kimmel, author of Angry White Men and Guyland

“World-changing and life-changing for women and for the men who make a stand.” — Gary Barker, founder and CEO of Promundo, Washington D.C. and member of the UN Secretary-General’s Network of Men Leaders

“Being a male feminist isn’t an option. It’s a requirement, a duty, and a calling. This is not a book about history. This is a book about the future, and a guide on how to get there. We all owe a debt of gratitude to Michael, not just for being the messenger, but for spending his life living the message.” — Andy Dunn, co-founder and CEO of Bonobos men’s clothing stores

“This book is a timely, incisive, and accessible wake-up call for men around the world. One of the things I’m asked most commonly in my work is: where are the men discussing these issues? Why aren’t more men taking up this cause? Where is the book that will speak to men about this topic? Well they don't need to wait any longer. That book is here. It is vital reading for men everywhere and I hope it will support new wave of men and boys to become part of a battle that is as much theirs as it is women’s.” — Laura Bates, writer and founder of Everyday Sexism

“Just as I expected, a thought-provoking book from Michael Kaufman. He is SO right that the time has truly come for men to step it up for a gender equal world, to listen to the voices of women — and to take joint action. Gender equality is not a woman’s problem, it is a societal issue, an economic issue, and an imperative for driving progress for all.” — Katja Iverson, President and CEO, Women Deliver

“Kaufman provides a compelling case for men’s stake in joining the fight for gender equity and for the benefits that we stand to gain in doing so. With humor, heart, and research he provides a relatable blueprint for men who want to embark on this important journey.” — Matt McGorry, actor and activist, Orange is the New Black, How to Get Away With Murder

“With a combination of compelling stories and facts, Michael Kaufman offers a timely and important case for engaging men in the ongoing fight for gender equality.” — Deborah Gillis, former president and CEO, Catalyst

“Like the father I played in Bend It Like Beckham, the time has come for men to open our hearts and minds to the aspirations of the girls and women around us. The Time Has Come is an important contribution to that goal. It is an essential book for our time.” — Anupam Kher, qctor and Chairman of Film and Television Institute of India

“From a long career at the forefront of the movement for gender justice, Michael Kaufman offers a beautifully written, compelling vision for how men’s lives can improve — indeed, are already improving — as sexism and its supporting structures give way. He models both compassion and an uncompromising commitment to truth as he traces new possibilities for men and paints an enticing picture of what lies just ahead. Parents of boys will find Kaufman’s message essential and encouraging.”— Michael C. Reichert, PhD, Executive Director of the Center for the Study of Boys’ and Girls’ Lives, University of Pennsylvania and author of How to Raise a Boy: The Power of Connection to Build Good Men

“This is a must-read book that will help us to rethink and redefine gender roles. It thoughtfully describes the deep-rooted stereotypes we need to challenge and the opportunities that will arise when we do. This is a book of hope.” — Aline Santos, Executive Vice President Global Marketing and Global Head of Diversity and Inclusion, Unilever

“This is THE global guidebook for all men, particularly our young men, to reflect and reconcile the global struggle and aspiration to redefine our lives as men. May all of us take what we learn from this book to action: listening to women and engaging men to work toward a better tomorrow for all.” — David L. Bell, MD MPH, Medical Director, The Young Men’s Clinic, Columbia University Medical Center / New York Presbyterian Hospital

“One of the first men to stand up publicly against violence against women, Michael Kaufman has written a comprehensive and popular call to men to join the battle for gender equality not only through ending violence against women but also by supporting women’s equality on an economic, social, political and personal level. Give it to every man you know.” — Judy Rebick, journalist, political activist, and author of Heroes in My Head

“While progress toward achieving gender equity in media and entertainment, is still glacial in many areas, we need to engage men and boys to stand by our sides, to help give us a stronger voice, get us a seat at the table and to be our champions in order to accelerate and make systemic change. Michael’s book is a must-read!” — Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media

“Kaufman’s The Time Has Come offers a personal and instructive appeal for men to take the journey from self-reflection to allyship to advocacy around gender equality.” — Wade Davis, former NFL player, writer, and educator

“Michael Kaufman forces us to face the central question in working to stop violence against women and for gender equality: ‘If not now, when?’” — Olivia Chow, Distinguished Visiting Professor, Ryerson University, former member of Parliament, Canada, and survivor of physical and sexual violence

“Michael Kaufman makes a compelling case for why ‘women's issues,’ are everyone’s issues and for the role men play in challenging misogyny and creating more just societies.” — Soraya Chemaly, writer and director of Women's Media Center Speech Project

“Growing numbers of men are questioning and abandoning the narrow norms of manhood that feed sexism and violence against women and that constrain men’s and boys’ own lives. Combining informed insight, personal stories, and an optimistic spirit, Michael Kaufman invites men to take up a vital role in building a world of gender justice. The Time Has Come is a perfect primer for men — fathers, sons, brothers, lovers, friends, and others — who care about women and girls, men who want richer lives for boys and men.” — Dr Michael Flood, author of Engaging Men and Boys in Violence Prevention


“A relevant, inclusive, funny, and straight-to-the-point explanation of how and why feminism improves life for the male half of the world, too.” — Gloria Steinem

“Feminism touches everyone, every day. Kaufman and Kimmel guide us through a conversation that is imperative in our society-and they do it with clarity and humor.” —Donald McPherson, former NFL Quarterback and College Football Hall of Fame

The Guy’s Guide to Feminism is the book for guys on how to be more authentic and fight for a more just world.” —Courtney E. Martin, author and editor at